Do I get direct access to my GA4 and ad accounts, or only your reports?

Direct access, always. You own your GA4 property, Search Console, Google Ads, Meta, and your Google Business Profile — we operate as a manager on your accounts, not as the owner. You can log in and see the raw data anytime, and if we ever part ways, you keep everything with no hostage situation.

That said, most owners don't want to live in five dashboards, so we also give you one plain-English report and a live scorecard that rolls it up to what matters: booked jobs, cost per booked job, and revenue by channel. The raw access is there for trust and verification; the scorecard is there so you can run your business. We'll walk you through reading either one. Transparency is the point — you should never have to take our word for the numbers.