Why are my competitors ranking above me on Google?

If competitors are ranking above you on Google, it's usually because they're doing one or more of these better:

• A more complete, actively managed Google Business Profile.
• More recent, positive reviews — volume and freshness both matter.
• Local service and city pages that match how homeowners actually search.
• A faster, more trusted website with clear calls to action.

The good news: these are all fixable. A free visibility audit shows exactly where you're losing ground and what to fix first.