Most home-service businesses invest roughly 5% to 10% of revenue in marketing, leaning higher when they're growing aggressively or competing in busy markets like Tampa Bay. A newer company fighting for visibility often spends more up front, then scales back as organic rankings and reviews compound.
The number that actually matters isn't the budget — it's your cost per booked job. Marketing that reliably turns spend into scheduled work is worth far more than a cheap plan that produces nothing. 42nd Street focuses every dollar on booked calls, not vanity metrics.
Most home-service businesses invest roughly 5% to 10% of revenue in marketing. Established companies coasting on referrals sit at the lower end; companies actively growing or fighting for visibility in a competitive market like Tampa Bay sit higher.
A newer company, a company entering a new city, or one competing against entrenched HVAC and roofing brands often needs to invest more up front to build visibility — then scale back as organic rankings and reviews compound and lower the cost per lead.
Forget the percentage for a second. The real metric is your cost per booked job. Marketing that reliably turns spend into scheduled work is worth far more than a cheap plan that produces nothing. A “budget” plan that books zero jobs is infinitely expensive.
Budget 5–10% of revenue, lean higher while growing, and judge every dollar by booked jobs. 42nd Street focuses your spend on calls and booked work — not vanity metrics.
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