There's no one number — it depends on your service area's population, how competitive your trade is, and your average job value. What matters is direction: a well-run local SEO program should grow your calls month over month and improve their quality. 42nd Street sets realistic, area-specific targets up front and reports on the actual calls generated, so you always know what your marketing is producing.
A plumber in dense Tampa and a specialty contractor in Dade City have very different lead ceilings. Anyone promising a fixed number is guessing.
42nd Street models realistic targets from your market and tracks real calls, so growth is measured, not promised blindly.
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